“Fashion health” is a type of adult entertainment establishment in Japan where female employees (sex workers) provide sexual services to customers in private rooms. The term itself is a form of Japanese-made English , and is also abbreviated as “health”.
In Japan, fashion health establishments are the most numerous and easily accessible among adult entertainment options. As a result, many people in Japan associate the term “sex industry” with fashion health (or delivery health*). Based on the law that “prostitution is prohibited in Japan,” actual intercourse is prohibited in these establishments.
This page will explain the content according to the following table of contents.
*Delivery health will be discussed later.
What is Fashion Health?
Fashion Health (Health) is a type of adult entertainment where women provide sexual services to men in private rooms. Based on this definition, various types of adult entertainment establishments such as pink salons, handjob clubs, and “Seikan” massage parlors might also be considered health services. However, those are clearly classified into separate genres. In Japan, “health” generally refers to three types: “box health,” “hotel health,” and “delivery health.”
Certainly! Here’s the English translation:
We have dedicated pages that provide detailed information about delivery health services and hotel health services. Here, we will introduce an overview of delivery health and hotel health, and explain in detail about box health services.
Box Health
- Japanese spelling
-
箱ヘル
- Pronunciation
-
Hako Heru
Box health refers to a traditional health establishment with a physical store. New openings have become increasingly difficult, and the number of these establishments is not as high compared to delivery health.
Normally, when people refer to “fashion health” or simply “health,” they are talking about this Box Health.
Delivery Health
- Japanese spelling
-
デリヘル
- Pronunciation
-
Deri Heru
Delivery Health, commonly abbreviated as ‘Deri Heru’ in Japanese, is similar to hotel health explained below. It is a non-store health service where girls are dispatched to love hotels or private residences to provide services. It is the most common form of health establishment in terms of the number of businesses operating.
Hotel Health
- Japanese spelling
-
ホテヘル
- Pronunciation
-
Hote Heru
Hotel Health, known as “Hote Heru” in Japanese, typically located in multi-tenant buildings near love hotel districts, these establishments have a reception area where customers choose a girl to play with, and pay the fee. The customer and the girl then meet in a hotel room. In some cases, the customer and the girl may enter the hotel together. Although it is a type of delivery health, it is distinguished by the fact that the transaction is conducted at the reception when the customer meets the girl. An additional hotel fee is often required, but if a partnered love hotel is used, the fee may be discounted. The types of services offered are similar to those in traditional store-based establishments, or may include a combination of services.
What you can do
The common services provided at a fashion health establishment are as follows.
- Take a shower together.
- French kiss
- Entire Body Lip
- Breast licking / Nipple licking
- Handjob
- Blowjob
- Fingering
- Cunnilingus
- 69 position
- Intercrural sex
Generally, above services can be performed without additional option fees. Other types of play are often offered as options, if you have a specific play in mind, be sure to check the shop’s website in advance to see if it is available.
(For more information on options, please refer to the “Options page” here)
The usual flow of play starts with taking a shower together, then moving to the bed provided, beginning with a kiss as if you were truly lovers. Typically, you have the option to take an active role in pleasuring the woman (‘being dominant’) or to take a passive role and be pleasured by the woman (‘being submissive’).
The finish is typically done with a handjob, blowjob, or Intercrural Sex. Whether a second or third round is available depends on the shop and the individual provider, but if there is enough time left, they may accommodate your request, so it doesn’t hurt to ask.
How much does a Fashion Health Cost?
The approximate costs of fashion health services vary depending on whether it’s a budget, mmass, or luxury establishment, but generally range from around 8,000 to 20,000 yen for 60 minutes. Additionally, there is typically an additional fee for selecting a specific lady, and optional charges (if added) are common.
There are also courses longer than 60 minutes available. Assuming the price for 60 minutes as mentioned below, it’s generally acceptable to consider a 1.5 times rate for 90 minutes and a 2 times rate for 120 minutes.
| Types | Average Price of 60-Minute Services |
|---|---|
| Budget (Cheap) Establishments | JP¥ 8,000 – JP¥ 15,000 |
| Mass (General) Establishments | JP¥ 10,000 – JP¥ 15,000 |
| Luxury Establishments | JP¥ 15,000 – JP¥ 20,000 |
Nomination Fee
Additionally, there is typically an additional fee for selecting a specific girl, known as a “nomination fee” which is generally around JP¥ 2,000. This fee applies when you specify a particular girl at the time of reservation. If you choose a woman from those available inside the shop without a prior reservation (this is called “free”), no nomination fee is charged.
| Types | Price |
|---|---|
| Nomination fee | JP¥ 2,000 |
Option Fee
The content varies widely depending on the store, but almost all stores generally offer a basic set of options. Prices also vary depending on whether options are included or not. Generally, the information and prices listed on this page “Options page” fit within the basic range.
Other Fees
Besides this, there may be other obscure fees such as entrance fees or registration fees, though many Japanese people often pay these without much complaint, as they may not fully understand why such fees are incurred. (There are usually explanations in small print inside the shop regarding conditions for these hidden fees, but it seems most people don’t pay much attention to them.)
Notice: Sexual intercourse is strictly prohibited
The most important and singular point to be aware of when using fashion health services is that sexual intercourse (full-service sex) is strictly prohibited.
When reading reviews and comments written in Japanese, it’s often noted that full-service can be obtained by directly negotiating or offering a certain amount of tip when alone with a girl in a private room. This does happen in reality. However, establishments thoroughly educate their female staff to avoid such illegal sexual acts, and some women absolutely refuse to engage in them. Understanding this, negotiating directly is considered one’s own responsibility and generally acceptable.
To be frank, unfortunately, foreigners often have little success in these negotiations. Those girls may find foreigners a bit intimidating. There’s a preconception, especially towards Westerners, that their genitalia are too large and can cause discomfort for Japanese women. Additionally, there’s a significant concern about the risk of sexually transmitted infections.
If seeking full-service (sexual intercourse) is necessary, using a Soapland is recommended.